Segments & Events

Define audiences and power workflows with app signals

PreviousNext

Segments & Events

Segments and events are the data backbone of campaigns.

Events

  • Shape: a name plus optional properties.
  • Source: your app emits events with the iOS SDK.
  • Usage: events can trigger workflows and populate segments.
swift
NuxieSDK.shared.track("app_opened")
NuxieSDK.shared.track("onboarding_completed", properties: ["method": "apple"])
NuxieSDK.shared.track("purchase_completed", properties: ["sku": "pro_annual"])

Segments

  • Definition: rules based on event history, user properties, device context, or custom flags.
  • Examples: new_users, power_users, lapsed_purchasers, trial_ending_soon.
  • Use in workflows: add a Segment Check node to branch logic.

Well‑chosen segments let you tailor when, where, and how you show paywalls.